Gaggenau

Three schwarzwaldmädels posing in front of a larger than life Black Forest cuckoo clock

PIN-UP MAGAZINE | BLACK FOREST BABYLON: AN OTHERWORLDLY DINNER PARTY IN LOS ANGELES

From Thomas Mann to Billy Wilder, Los Angeles has a long history with German expats, but — still — what a shock to find that the Black Forest had relocated to La La Land, as well (if only for three nights). From the 21st until the 23rd of May, the 11th-story of the industrial Cooper Building, a 1927-built fashion warehouse, transformed into the absinthe-spiked landscape of a Brothers Grimm afterparty.

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Themed around the birthplace of Gaggenau, Restaurant 1683 offered a surreal and striking immersion

ROBB REPORT | GAGGENAU: 335 Years

Luxury kitchen appliance brand Gaggenau traces its origins to the Black Forest, where the German company began as an ironworks in 1683. Fittingly, that number earned additional prominence last month during the launch of Restaurant 1683 Los Angeles, a pop-up dining experience featuring three-Michelin-starred chef Daniel Humm.

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A winter wonderland in Los Angeles is the setting for Restaurant 1683, a pop-up experience by Gaggenau.

INTERIOR DESIGN | Gaggenau Creates Restaurant 1683 as a Los Angeles Pop-up

Call it the ultimate goodwill branding event. For three days, Gaggenau took over the 11th loft-like floor of DTLA’s historic Cooper Building—home to the fashion district’s wholesale showrooms—and transformed it into an otherworldly environment.

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DANIEL HUMM + GAGGENAU RESTAURANT 1683 IN LOS ANGELES

C MAGAZINE: DANIEL HUMM + GAGGENAU RESTAURANT 1683 IN LOS ANGELES

With exceptional attention to detail, Gaggenau—the centuries-old high-end home appliance manufacturer—successfully transformed an industrial Downtown Los Angeles loft into the storied Black Forest in May for the second iteration of its exclusive pop-up, Restaurant 1683.

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Chef Daniel Humm Smiling

DEPARTURES | A Night at Restaurant 1683

The exclusive four-night pop-up experience from Gaggenau is an evocative celebration of three centuries worth of craftsmanship.

Portals to faraway lands come in many shapes—rainbows, wardrobes, DeLoreans. Last night saw the opening of another threshold in the form of Restaurant 1683: a four-night pop-up experience that equates to traveling between 17th-century Germany and the sleek present day.

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Gaggenau 1683 nail head on display at Restaurant 1683

SOTHEBY'S | A One-of-a-Kind Dining Experience with Gaggenau

The highly anticipated four-night pop-up delivered a culinary experience as uncompromisingly exquisite as the legacy that inspired it.

The restaurant’s environment transported visitors to the origins of Gaggenau. Forged of fire, wrought iron and the striking of a hammer, Restaurant 1683 brought the Black Forest to Manhattan with an interactive environment inspired by the immeasurable landscape and tradition of the region.

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DUJOUR | Dinner in the Black Forest

Restaurant 1683 is the immersive culinary experience popping up in NYC next week and transporting diners to the birthplace of Gaggenau

"For me, the hardest part in a restaurant is that you want get the food to the guests as fast as possible,” said Chef Humm.

“The food is just better the sooner it comes out of the pan and is eaten. And we have a lot of systems in place to make that happen, but there are still two or three minutes until it’s eaten. It’s really exciting for me to work in a place like this where the food can come out of the pan or whatever the preparation is and immediately be enjoyed right in front of you.”

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Baked Fish Gaggenau Restaurant 1683

LUXURY DAILY | Gaggenau delves into craftsmanship, history with multichannel culinary project

Gaggenau Restaurant 1683 will kick off with a four-night invite-only event in New York’s Chelsea neighborhood on Sept. 26.

"We will host 48 individuals for each of the four evenings during the NYC pop-up restaurant," Ms. Kruusi said.

"Our exclusive guest list is a mix of highly sought after influencers from various industries, such as art, culinary, design, entertainment and fashion, as well as current Gaggenau brand enthusiasts," she said. "Our target audience values intrinsic pleasure and appreciates brand passion and authenticity."

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